The New SEO - Social Media Marketing & Management
Great News Regarding Social Media Management
Createns launches "the new SEO", a different
approach to the way we use social media.
After monitoring the end-results of clients
who contracted social media management from third-party sources, we learned that many of the "social media guru's" are
missing the mark and doing very little to help gain local exposure for small business. With our studies of how Search Engine
Optimization (SEO) works, we believe that social media more so than ever has become an iatrical part of the SEO equation
that can no longer be lackadaisically addressed.
A lot has changed with Google+ recently.
Google+ redesigned their platform on November 17, 2015. Immediately after the change, Createns
studyied the new format and dissected its best usages for small business. We have used several Google+ accounts in various
markets to beta test our new practices and have honed some of the best qualities of the new platform that not
many others are utilizing.
Facebook is testing a new search mechanism of
their own, called Facebook Professional Services. It is a smart move, and hopefully will draw direct competition to Yelp,
Trip Advisor, Angie's List, Yellow Pages and others in the local search market. The new search tool is already 'live' but
not necessarily promoted to the public yet as they work out the kinks. We believe that by the end of this year, Facebook
will have a prominent search bar on all general public main facebook pages to, "Find local businesses with the best
Facebook reviews and ratings" with a search bar per Industry & Locations. You can view the new local
search here: www.facebook.com/services.
Type in your Industry and location and see where your facebook page ranks.
We have been dissecting this new search
mechanism the past two months and we have successfully managed many clients to the top of the search results. What is
important, is knowing "why" your page is surfacing high or low and the criteria used for facebook's algorithm. We believe we
have a good pulse on those answers.
Facebook's mobile version called "Nearby" is
even different yet. Users will search for services "Near me" to locate local businesses. You'll want to be among the search
BRANDED IMAGE & BRANDED CONTENT
have put a lot of time and research into these important social media sites. In addition, we have produced branded content
from our clients websites to not only Google+ & Facebook, but to Twitter, Instagram, Youtube and LinkedIn. We have created
accounts for clients that has had the same branded image, look, and feel from the website through all social media channels.
More importantly, we have been able to target market an individual service or geographic focus and use all platforms to
deliver the same branded content and message which has paid off in strong Google search results.
We have compared our strategy against those
of the so-called "social media guru's" and can show you quantifiable analytics to support our approach. Where most social
media companies put up quantities of posts and have a goal to build up "Likes" which many times have nothing to do with
netting business, we can show you a program that we have designed that has Search Engine Optimization (SEO) in mind, first
and foremost. We shoot for Quality set-up of the social media accounts, followed by Quality target marketing ... not
quantity. Our program builds content that will be embedded on the Internet for 3 or more years! There is no other marketing
that can compare to the longevity of this sound local marketing online strategy.
Our Social Media Marketing Starting at $100/month
plans $179.00/mo + $250 Set-up fee w/Minimum
Who better to brand your message across all
Internet platforms (website & social media) than your web management team?
This is a completely different program than
anything else we have seen on the market. It is not posting everyday on your facebook page (the equivalent of throwing dung
on the wall and seeing what sticks), that is a waste of time & energy. It's about formatting, and turning your social media
accounts into the new SEO (search engine optimization).
Inquire with us today.
Stan Aten, Owner
Web Marketing LLC
We can think of five distinct
advantages to social marketing making it a vital tool to any marketing
1. Specific Targeting
If managed properly, social marketing
can draw a specifically targeted audience to your business or Website.
This can be done by using the simple tools available with social media
outlets, enabling you to increase visibility of your content on mostly
a local platform, but also draw global interest too. On many Social
Network platforms, clients chose to sign-up with your business much
like a mailing list. Without postage expense, or the chance for bulk
email designated as spam and labeled as junk mail, your social media
audience will be present with vivid photos, quick reminder messages,
and direct links deep into your web site.
2. High Return on
ROI (Return on Investment) is one of the
most important criteria of most marketing campaigns. For small
businesses with low budgets, the marketing ROI needs to be good for it
to work. Social marketing is one of the cheapest ways of marketing
currently available. And practically all the social media you can use
to market your business either costs nothing or costs a very small
amount. This low investment means low risk to even the smallest
business. Considering that most businesses gain a big pop in
visibility after using social networking tools, the advantage is
ultimately getting good publicity for free.
3. Does not require
specialization or vast technical skills
One of the best advantages of social
marketing is that anyone can take advantage of it, even from their own
home. Also, it does not require you to learn a coded language or
anything of that sort. Most social networking sites are visually
oriented and pretty straightforward, which means that practically
anyone who understands how to use the Internet can use social
networking tools. Let Createns set up your social media content, spend
a little time showing you great tricks of the trade in Social Media
Marketing and you will easily be able to take things from there.
Createns manages nearly 30 businesses on a regular basis using social
4. Works better than
online ad campaigns
Because most Internet users are
bombarded with ads every day, as a whole society has become so used to
them people generally do not click on them. Banners and even link ads
are losing their charm because many people do not trust an online
advertising campaign backed by money. With social marketing, you can
provide a more human touch to attract potential customers. You can
'over-do-it' by bombarding your audience with solicitations, let
Createns show you what is acceptable and how to keep your company name
or product in the main stream without saturation.
5. Increased visibility
Social marketing, can help to spread
information. This information can then be correlated to your site,
increasing your site's popularity. Create new content that people
really need and you'll have no problem drawing people to your site.
Next thing you know their friends will draw interest and their
friends, friends, and so on...
All businesses aim to increase their
audience. Before the Internet, many spread the word through word of
mouth. Social marketing has now taken over as the online version of
word of mouth. Harnessing it in the right way results in more
customers, more sales, and a higher level of visibility online than